Black Sheep Brewery has brought Velo, its most popular seasonal ale ever, back to the pumps of pubs up and down the country as cycling fever returns ahead of the Tour de Yorkshire.

Velo was originally produced to commemorate the Tour de France’s Grand Depart coming to Yorkshire in 2014 and it outsold the Masham brewer’s previous most successful season ale almost twofold. A bottled version was developed in record time, which has since become a popular part of Black Sheep’s permanent range.

Now, as the Tour de Yorkshire cycling race approaches, Velo returns to pumps throughout May and June. The Tour de Yorkshire takes place from May 1 to May 3, over three stages; Bridlington to Scarborough, Selby to York and Wakefield to Leeds.

Velo, a light, refreshing golden ale, celebrates not only Le Grand Depart Yorkshire and now the Tour De Yorkshire, but the wider sport of cycling, with which Black Sheep has a proud history of engagement.

A 4.2% ABV ‘freewheeling’ fresh pale ale brewed with cascade hops and a subtle hint of orange and coriander, Velo is a beer which has made a successful transition from development and testing in Black Sheep’s microbrewery, having been scaled up in the brewery’s full plant.

Jo Theakston, Black Sheep Brewery’s Sales and Marketing Director, said: “The opportunity to bring Velo back to pumps as cask ale was too good a chance to miss. Yorkshire is a hot bed of cycling, something which was highlighted by the Grand Depart in 2014, and it is also a region famous for producing excellent beer. When we developed Velo, we knew it tasted great, and the public agreed, making it the best selling seasonal ale in the history of Black Sheep Brewery, popular not only in Yorkshire, but all across the country.

“People love to cycle, and the crowds that gathered for the Tour de France last year showed that cycling is also a fantastic spectator sport, and one which can be enjoyed with great beer. We are looking forward to the Tour de Yorkshire, and hope it’s a fantastic success for the region.”

http://www.blacksheepbrewery.com

About The Author

Catherine Scott

Catherine Scott is Associate Features Editor for Yorkshire Post Newspapers. A self-confessed foodie, she is also a judge of the Deliciousyorkshire/Yorkshire Post Taste Awards.

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